These are a few Typefaces • Font Cases – by my former Students – taking into consideration the design, sound and image a typeface will L E N D to a W O R D, and how letters, alphabets, and words are experienced…
Think about these words, and envision what (form) S T Y L E comes to mind, that would best showcase each (content) I D E A :
G E A R
R A V E
P L O W
Mechanical Engineering? Nightlife Overload? Agricultural Harvest? – How will your ‘display’ font sound, read, relate? *Great TED Lecture on this subject (by John Maeda – President of RISD / Rhode Island School of Design)…
Gray Link (“John Maeda: How art, technology and design inform creative leaders”) – http://www.ted.com/talks/john_maeda_how_art_technology_and_design_inform_creative_leaders.html
Consider also his (John Maeda’s) words:
F E A R
F R E E
…addressing F O R M and C O N T E N T equally, wherein he changes the typeface for each word, to culture and educate his audience to the subtle, and at the same time, rather lasting impact that a small change can make.
Some artists in the past, such as the sculptor: Jaques Lipchitz, have been analyzed for their handwriting (not to mention DaVinci’s notebooks, written in reverse…), and according to the singular style of Lipchitz’ writing (which could be mistaken, at times, as indecipherable), his spoken language might have also been fluid, articulate, melodic, his walk or gate: graceful, his art (much like his writing): curved, angular, rhythmic…symbolic.
*See: (Gray Link)
Comparing the Handwriting, Printmaking and Sculpture of Jaques Lipchitz:
As Typographers, we must never leave our ‘art’ outside of our creative process and habit.